What’s Hidden Behind “the world record egg” and How Social Media is Playing With Our Brain?


What if you hear someone saying: “I’m going to open an Instagram account, post a picture with an egg in it and break the world record for the most liked picture”, and yes, totally agree with you, that will sound the stupidest imagination ever.

The whole world is speaking about that world record egg that sparked in Instagram, and if you haven’t heard about that, I’m really proud of you, later in this article you will know why.

On January 4 a mysterious account appeared on the social network claiming to have only one mission: to take the throne of Instagram from Kylie Jenner. She held the record for owning the publication with the most “likes”.

The picture so far counts more than 46 million “likes” and the account has 7.2 million followers, with just a pic on that account. Sounds crazy right?!

But why does it happens?

In a study from 2016, Stanford scientists used brain scans and an Instagram feed to measure peoples’ responses. They saw that users tended to “like” photos that had more likes rather than few likes, and their brains lit up in the areas associated with rewards, social cognition and attention.

So, based on this study, there’s not important the value of what is being served but the crowd of people running for “likes” makes people to think that a simple “egg” has to reach millions of likes without any good-sense reason.

So it makes sense that we use social media the way we do and that social media has changed our brains in the process. The key is continuing to watch our habits as social media develops and becomes more present in our lives.


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