Lacoste Replaces Iconic Crocodile Logo With 10 Endangered Species


n an effort to raise awareness for endangered species, sports fashion brand Lacoste has replaced its iconic crocodile logo with 10 different animals, which represent species that are sadly facing extinction. Featured on the brand’s classic white polo, the limited edition collection—titled Save Our Species—marks a three-year partnership between Lacoste and the International Union for Conservation of Nature (IUCN).

“For the endangered species of this world, the crocodile abandons its ancestral place,” said Lacoste, who had previously never changed their green croc since its debut 85 years ago. The globally recognized logo was designed as an homage to the brand’s founder René Lacoste, who was dubbed “The Crocodile” because of how he dealt with his opponents on the tennis court. The new, limited edition logos were produced using the same green coloring and embroidery style as the crocodile.

Each of the 10 designs was produced in limited numbers, corresponding to the remaining population size of each species in the wild. For example, just 350 polos were produced featuring the Sumatran Tiger, whose main threats are poaching and deforestation. The smallest batch—at just 30 pieces—features the California porpoise, who due to overfishing is one of the most threatened mammal species ever. Other species include the Burmese turtle, the northern weasel maki, the Java rhino, the eastern black crested gibbon, the kakapo, the California condor, the saola, and the Anegada iguana.

Each Save Our Species polo was retailed at $185, and the total collection of 1,775 is already sold out, with the profits of each sale donated to the IUCN conservation. However, If you’d still like to contribute to the worthy cause, you can still donate via the Save Our Species website.

In an effort to raise awareness for endangered species, sports fashion brand Lacoste has replaced its iconic crocodile logo with 10 different animals, which represent species that are sadly facing extinction.

Featured on the brand’s classic white polo, the limited edition collection—titled Save Our Species—marks a three-year partnership between Lacoste and the International Union for Conservation of Nature.

Each of the 10 designs were produced in limited numbers, corresponding to the remaining population size of each species in the wild.

Lacoste: Website | Facebook | Instagram | Twitter | Pinterest
Save Our Species: Website | Facebook | Twitter
h/t: [Ad Week]

All images via Lacoste.


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